How to Have Success with Your Social Media Ads

How to Have Success with Your Social Media Ads

Going digital has been on everyone’s radar recently in global events. But bringing your business online isn’t just as simple as creating a Facebook or Instagram account. How you are able to promote your business or your offer will help you break barriers and go beyond being just another online business.

Almost everyone at any age has been immersed in social media and in the present time everything can be found online, may it be information, products to purchase, or services to offer. Social media has been a tool for business owners to increase brand awareness, attract customers, increase their market reach, and even boost sales. Social media marketing has quickly become a highly effective method to easily generate brand recognition and is accompanied by different advertising tools like influencer marketing, Youtube videos, and even Facebook ads! Here are some worthwhile and helpful tips that can assist you in reaching success with your social media ads!

Upping the Ante on Your Social Media Ads

Be clear on your objective

Objectives and goals are essential when starting a business. It helps with the company or brand’s growth and it serves as their map to reach success. Knowing and understanding your business objective is extremely important as it converts visions into clear and concise goals. Whatever business type you have, having these objectives listed can help you correctly choose the right advertising solution and the right social network to advertise on. Well, It’s obviously impossible to achieve your goals if you don’t even have one right? Setting goals and objectives may be hard but this will be your stepping stone to success.

“People fail not for lack of ability but because they haven’t organized their energies around a goal.”Elbert Hubbard

Don’t forget the mobile view! 

Research shows that more than 3.25 billion active social media users access social networks through a mobile device. It is the handiest and most useful device used for communication, entertainment, and many more. That means most social media ads are being viewed on mobile devices so when designing your ads, never forget that they should have both designs and resolution for small screens or a bigger view like for desktop and laptop. 

Understanding size and resolution can help you optimize your ads for a variety of devices and including images and texts that are easy to view on a pocket-size device can help extend your reach on social media whatever device they are using on a daily basis.

Test, test, and test!

Audiences have different perspectives and tastes when seeing a brand, product, service, or even an ad. When it comes to social media marketing and ads, it is really all about testing. It’s risking and trying a hundred times to know which one will work or which would be loved by the consumers. When you’ve finished attracting customers, the next goal is to convince them to complete the purchase.

The GPS method: Grow, Profit, and Scale, has 5 phases and in the fourth phase, it talks about closing, where the goal is to retarget your audience and direct them to your paid offer. This might be overwhelming at first but this is definitely the most challenging one. This is where you test different variants to see which will appeal to the audience the most and you entice your audience with your offer by talking about how your product or service will benefit their lives. But be careful! You don’t want to create ad fatigue and show exactly the same ads on your customer’s feed, so creativity and strategy would be a superb action!

Be Strategic!

The most important element of social media ads is knowing your target audience. Just like what they say, you can’t sail on two rivers, as well as in business, you can’t try to persuade everyone. You’ve got to have a target audience who will truly benefit from your brand or services and to provide a clear focus of whom your business will serve. Remember that the ability to micro-target your ad campaigns is one of the key benefits of social media advertising.

Having success with your social media ads isn’t easy, it is challenging and requires effort, uniqueness, and serious planning. Setting goals and objectives, considering all possibilities, and risking a hundred times should be expected when starting a business. Just like life, achieving success is tough and nothing comes easily.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” –  Colin Powell